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Advertise with Essential Magic!
Essential Magic is one of the largest and most popular Magic: the Gathering websites on the Net, boasting 4.3 million page views and over 49,000 unique visitors each month. With over 59,000 registered members, Essential Magic has become a thriving online community for Magic players worldwide. If this sounds like the audience you've been trying to reach, then we would love to help you accomplish that goal.
We give our advertisers the flexibility to get their message across in a variety of ways. From standard image banners, flash creatives or even text ads, you have the power to be as inventive as you want to be! We offer CPM, CPC, fixed placement, and spots just for card shops. Your advertisements can include animation, dynamic content, and even online forms that interact directly with your website! You're free to host your creatives on your own servers, which gives you more control over their content, or we can host them for you to save you website bandwidth.
Guaranteed Accuracy
Many websites often charge you for impressions that were never actually seen by the visitor due to ad-blocking software, broken connections, or the visitor browsing away from the page before your advertisement was loaded. Essential Magic prevents this by using technology recommended by the Interactive Advertising Bureau to ensure that impressions are counted accurately, which means you won't be charged for impressions that were never seen.
Comprehensive Reporting
Essential Magic advertisers have around-the-clock access to our online real-time reporting system. Using this system, you can track the performance of individual banners and entire campaigns to better determine the effectiveness of your marketing strategy. Depending on the level of detail you need, you can track your CPM and CPC performance by month, by day, by hour, or even get detailed information about each individual time one of your ads was viewed or clicked. You can also choose to have reports automatically emailed to you on a regular basis.
Online Store Listings
Essential Magic offers a tremendous way for online card stores to promote their business and attract new customers. By participating in our online store listing, your store will be listed on our "Buy Cards!" page as well as our "Featured Store" section, which appears on every page. Our "Featured Store" section increases brand identity by getting your store's logo constantly in front of potential customers, and our "Buy Cards!" page helps drive focused shoppers to your store by giving them a single place to look when they are ready to make a purchase.
Our "Buy Cards!" page is used by more than 3,000 Magic players each month to decide where they should buy cards and supplies. The average click-through rate of our Buy Cards! listing is over 45%! Yes, you read that correctly - almost half of the people who visit our Buy Cards! page click on at least one of the ads! Compare this to the average Internet click-through rate, which is just 0.2%, and it's obvious how successful this listing is.
Of course, participating in our online store listing also gives you all the same benefits as any of our other ad units, including guaranteed accuracy and 24-hour access to our online real-time reporting system.
Effective Ad Units
Essential Magic offers ad units in a variety of ad units, using industry standard dimensions as recommended by the Interactive Advertising Bureau. The placement and size of our ad units ensure maximum exposure and the highest probable click-through rates. Please refer to the samples displayed below for a visualization of the available sizes. For rates or other information about advertising on Essential Magic, please contact our sales department.
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*Website statistics on this page are for March, 2008. Demographic statistics are from October, 2005.
