Site Statistics

Site Traffic Information:

  • 1,800,000 avg. page views per month

  • 54,000 avg. unique visitors

Demographic Information:

  • 90% Males

  • 70% from North America

  • 44% between 12 and 18
    33% between 19 and 25
    23% over 25

Interested? Contact Us!

Deck Advertise with Essential Magic!

Essential Magic is one of the largest and most popular Magic: the Gathering websites on the Net, with 54,000 unique visitors each month. With over 80,000 registered members, Essential Magic is a thriving online community for Magic players worldwide. If this sounds like the audience you've been trying to reach, then we would love to help you accomplish that goal.

We give our advertisers the flexibility to get their message across in a variety of ways. From standard image banners, flash creatives or even text ads, you have the power to be as inventive as you want to be! We offer CPM, CPC, fixed placement, and spots just for card shops. Your advertisements can include animation, dynamic content, and even online forms that interact directly with your website! You're free to host your creatives on your own servers, which gives you more control over their content, or we can host them for you to save you website bandwidth.

Deck Guaranteed Accuracy

Many websites often charge you for impressions that were never actually seen by the visitor due to ad-blocking software, broken connections, or the visitor browsing away from the page before your advertisement was loaded. Essential Magic prevents this by using technology recommended by the Interactive Advertising Bureau to ensure that impressions are counted accurately, which means you won't be charged for impressions that were never seen.

Deck Comprehensive Reporting

Essential Magic advertisers have around-the-clock access to our online real-time reporting system. Using this system, you can track the performance of individual banners and entire campaigns to better determine the effectiveness of your marketing strategy. Depending on the level of detail you need, you can track your CPM and CPC performance by month, by day, by hour, or even get detailed information about each individual time one of your ads was viewed or clicked.


Deck Featured Store

Essential Magic offers a tremendous way for online card stores to promote their business and attract new customers. By participating in our "Featured Store" section, your store will appear on nearly every page in the upper right corner. Our "Featured Store" section increases brand identity by getting your store's logo constantly in front of potential customers.  Size is similar to "Logo Banner" mentioned below.

Deck Effective Ad Units

Essential Magic offers a variety of ad units, using industry standard dimensions as recommended by the Interactive Advertising Bureau. The placement and size of our ad units ensure maximum exposure and the highest probable click-through rates. Please refer to the samples displayed below for a visualization of the available sizes. For rates or other information about advertising on Essential Magic, please contact our sales department.

728 x 90 (Leaderboard)
468 x 60 (Full Banner) 160 x 600 (Wide Skyscraper) 120 x 600 (Skyscraper)

  • 728 x 90 (Leaderboard)
    Embedded in search results, forum posts, and deck/combo lists.

  • 468 x 60 (Full Banner)
    Displayed at the top of every page.

  • 120 x 600 (Skyscraper) and 160 x 600 (Wide Scyscraper)
    Displayed along the right edge of every page.

  • 160 x 50 (Logo Banner)
    Displayed on the bottom, or bottom right of every page (not shown).

*Website statistics are from October, 2012. Demographic statistics are from 2005.

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